March 16, 2010

Bwin launches five million-player Italian poker network

Bwin Ongame Network has launched an Italian poker network with five million players.

The Ongame Network Italy is spearheaded by Gioco Digitale, the Italian operator that Bwin acquired in September 2009, and pools the liquidity of, bwin, Casino di Venezia, Fast Poker, Gioco Digitale, Gmatica and operators.

The pooling is enabled by the migration of all Italian licencees to Ongame Network’s P5 Poker Engine.

Ongame Network Head Martin Lerby said: “The adaptability of the P5 Poker Engine to power both regional and global networks is showcased by Ongame Network Italy and we continue to work closely with the Italian authorities as we prepare for the anticipated introduction of cash games.”

News of the Ongame Network Italy, which offers Sit & Go, scheduled and multi-table tournaments, follows just a day after Microgaming announced that it was launching an Italian poker network, with Ladbrokes its first customer.

The Ongame network powers 25 brands in 25 countries, including Betsson, Winamax, and hired former Boss Poker CEO Peter Bertilsson in January as MD of Bwin Games to head a B2B push.

The licence holder for Ongame Network Italy is Bwin SRL, Bwin Interactive Entertainment AG’s Italian subsidiary.

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