In yet another standout B2B deal for the company, PartyGaming plc said Friday that it has signed an exclusive multi-year agreement to provide an online poker service to France's state controlled bookmaker PMU, one of Europe’s largest betting operations.
Under the terms of the agreement, the two companies will co-operate to create a PMU-branded online poker service based on PartyGaming's poker software which will be integrated into PMU's own player account systems.
The PMU poker service will also provide access for players to the shared player liquidity on PartyGaming's French poker network which will include Partypoker.fr.
With the imminent opening of the French online gaming market to competition, PartyGaming said that the poker service will be available once the two parties have both obtained the required French licences.
“Today's agreement with PMU is consistent with our stated strategy of securing a small number of high value partners in regulated markets,” said Jim Ryan, Chief Executive Officer of PartyGaming. “PMU is widely recognised as one of Europe's leading betting businesses and we look forward to providing them with a world class poker service.”
PMU recently announced its twelfth year of consecutive growth with turnover of €9.3 billion, of which €660 million was generated from its PMU.fr online betting site. The company earned gross profit of €2.2 billion in 2009 and numbers more than 6.5 million customers in France.
The deal with PMU comes just two months after PartyGaming sealed its most significant B2B deal to date, signing a five year contract to provide an online casino and poker platform to Danish gaming monopoly holder Danske Spil.