Victor Chandler has extended its shirt sponsorship deal with second-tier English football team Nottingham Forest for a further two seasons.
Chairman Victor Chandler said: “This season has been a huge success and I am confident the team will secure promotion to the Premier League. The global television coverage of the Premier League offers worldwide media opportunities and will benefit our Far East business particularly."
Nottingham Forest currently lies third in the Coca Cola Championship, with Victor Chandler offering the team as an 8/1 shot to top the league and win promotion to the top tier of English football.
The new deal will see Victor Chandler’s logo displayed on the Nottingham Forest shirt during the 2010-11 and 2011-12 football seasons, and follows an earlier, two season deal with the club signed in July 2009.
Chandler added: "When we agreed the initial one-year deal, I was sponsoring a team that had only narrowly avoided relegation to League One, now we are signing this extension with the intention of sponsoring a Premier League team. The initial deal was in six figures and this one is seven figures."
Forest being promoted to the Premier League as champions would, however, cost Victor Chandler himself in the region of £6m, following his pre-season promotion pledge to season ticket holders to pay for next season's renewals should the club win the league.