PartyGaming has signed its second business-to-business (B2B) deal in France, with an exclusive agreement to provide a white label online poker service for French TV broadcast giant AB Groupe.
AB Groupe has approximately 52 million paid subscribers and offers 15 subscription channels including RTL9, AB1 and AB Moteurs in France and other French-speaking countries.
The brand’s new poker service, branded LuckyJeux, will be promoted across the AB Groupe network on air and online, and will join PartyGaming’s French poker network, which is also due to include Party’s own France-facing site, PartyPoker.fr and French horse racing monopoly Pari-Mutuel Urbain following PartyGaming's supply contract late last month.
PartyGaming chief executive Jim Ryan said: “AB Groupe is a first rate addition to our French poker network and is consistent with our stated strategy of combining B2C and B2B offerings in newly regulated markets.
“Together with our recently announced alliance with PMU, we are in great shape ahead of the market opening and are excited about our prospects.”