April 12, 2010

Unibet expands live sports stream to include La Liga

Unibet is to offer customers additional live streaming sports content through its website, including coverage of Spain’s La Liga, following an agreement with the Sportsman Media Group.

Under the terms of the agreement, Sportsman will provide Unibet with an extensive rights package and streaming services for over twenty territories across a number of sports including the Spanish premier league La Liga, Volleyball and Handball Champions League, tennis, basketball, beach volleyball and table tennis.

“We are very happy about our new cooperation with Unibet who has streamed live sport on its websites for quite some time,” said Thomas Krohne, Managing Director of the sportsman media group. “This shows the acceptance of our product by an experienced player in this market.”

Other customers of the Sportsman’s live streaming portfolio include bwin, Interwetten, Bet-at-Home, BetClic and Expekt.

Commenting on the agreement, Unibet CEO Petter Nylander said: “We are pleased to be able to increase our streaming offer to our customers. The sportsman streaming package perfectly complements our existing video product with additional top sports events especially during the weekdays.”

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