Victor Chandler has launched in Spain under the Mister Apuestas brand.
The launch will be supported by a series of campaigns featuring company chairman Victor Chandler as Mister Apuestas (which translates as ‘Mr Bets’ in English).
Victor Chandler said: “Sport is a central part of Spanish culture. I believe that there is an opportunity to build a very strong business there. It won’t be easy as there is a lot of competition who have beaten us into the market, but I am confident my marketing will be distinctive.”
The company said it decided to launch using a local brand rather than its own following detailed research into the Spanish market. All marketing in the territory will be handled by Madrid-based media agency Elogia.