Everest Poker has joined BetClic as shirt sponsor of top-tier French football team Olympique Lyonnais (Lyon).
The Everest Poker logo will appear on the away kit of the French Ligue 1 team, while that of Mangas Gaming-owned BetClic will continue to appear on the strip at home games.
Sandrine Mangia-Park, director of Everest Poker France, said: “By becoming a sponsor of Olympique Lyonnais, we want to associate the sport values of the poker community with those of Lyon's football team: playing the game responsibly and respecting their partners”
The sponsorship represents Everest’s first move into football sponsorship since it was bought by Mangas Gaming last December, as the brand looks to take advantage of the relaxation of advertising restrictions on egaming operators following the re-regulation of the French poker market last month.
Other Mangas Gaming owned operators BetClic, BetAtHome and Expekt have pursued a slew of football sponsorships across Europe in recent years. BetClic also sponsors French champions Marseille, Juventus and no less than 13 Portuguese teams