Australian online sports betting operator Centrebet has entered into a partnership agreement with Basketball Australia to serve as the official betting partner of the National Basketball League (NBL).
Centrebet is already associated with a number of Australian sports leagues including the NRL and AFL and this latest partnership, the financial details of which have not been disclosed, will see Centrebet partner with the NBL for the next two years.
Basketball Australia (BA) chief executive Larry Sengstock said the new partnership was further evidence that the NBL was continuing to enjoy a massive upswing in its commercial attractiveness.
“Centrebet are one of Australia’s leading sports betting providers and they have recognised that the NBL is making major strides commercially,” said Sengstock. “They have a history of being ahead of the curve and in 1996 were the first licensed bookmaker in the Southern Hemisphere to offer online sports betting. Clearly they see that the NBL is poised to move its business to a whole new level.
“As a sport we’ve undergone a massive structural transformation in the past two years in order to put ourselves in a position to reap commercial rewards, and we are now starting to see the tangible benefits of that hard work.”
Sengstock said that with Basketball now generating millions of dollars in betting revenue, this new partnership with Centrebet will enable the sport to reap the benefits of that expenditure by channelling some of that money back into Basketball.
Centrebet’s head of marketing and gaming, Luke Brill, added: “Centrebet are delighted to be the Official Sports Betting Partner of the NBL. This partnership includes full integration with all the broadcast media and branding throughout the competition. The opportunity to be part of the future of the NBL is very exciting for us at Centrebet and we truly buy into the vision for the sport.”