Major League Soccer club LA Galaxy, one of the most successful football teams in the United States and home of US national team star Landon Donovan and former England captain David Beckham, has signed an advertising agreement with gaming operator Bodog’s free-play brand, Bodog.net.
Under the terms of the agreement, Bodog will receive prominent ad placement at LA Galaxy’s 27,000 seat stadium, The Home Depot Centre, including all LED field boards, corner section banners, in-stadium TVs, and ad spots on the stadium’s scoreboard.
Bodog.net offers players free-to-play online poker games and fantasy sports contests with weekly cash prizes.
“Both the LA Galaxy and Bodog brands are recognised around the globe, making this partnership not only mutually beneficial, but a perfect synergy between brands across the United States and beyond,” said Ed Pownall, Global PR Director of BodogBrand.com.
“The fantasy sports industry has grown exponentially in recent years and is showing no signs of stopping, and soccer, with its many dimensions, offers itself perfectly to fantasy sports games.”