Online gaming and betting operator Bodog Europe has appointed Betfair’s Kemley Sellars to the company’s newly created role of PPC (pay per click) manager.
Sellars is the latest recruit to Bodog Europe ranks where he will take a up the reins as PPC manager, a similar role he held at Betfair where he guided them through their first large scale PPC campaign in 2009.
Sellars has extensive knowledge of the PPC arena and has previously served as an analyst at both Latitude and iCrossing whose clients include Chelsea FC, Ann Summers and JackPotJoy.
“The sheer energy of the Bodog brand makes it a very attractive place to work and unlike other companies you have the ability to put your own stamp on things,” said Sellars. “ The role is newly created so I am looking forward to starting on this blank sheet of paper.”
Patrik Selin, CEO of Bodog Europe, added: “The recruitment drive is still at full pace but we are starting to get our ducks in a row now so we can really start to make an impression on the market on focus on the business from a customer facing perspective.”