Sky Bet has become the latest bookmaker to get into eSports after launching a full eSports betting service including both pre-match and live betting through its partnership with Betgenius.
According to the recent report by Eilers Research, there are currently 2.3m eSports viewers, which is expected to rise to 19.5m by 2020. The report further claims that the current eSports betting market pulls in revenues of USD$24 million and that by 2020 this will reach USD$1.81 billion worldwide.
Ben Wright, Head of Sports Trading at Sky Betting & Gaming, said: “The eSports sector is such a fast growing market that we see great potential in this new offering. Our partnership with Betgenius and the new opportunities it provides for our customers is a key part of our vision of making betting better.”
Mark Locke, CEO of Betgenius, added: “Sky Betting & Gaming has been a critical partner in our journey to success, and the launch of their eSports product through Betgenius’ technology solidifies our long standing partnership. We are looking forward to what will be a very exciting time for both teams and carving out another profitable revenue stream.”