PartyGaming has entered into an exclusive arrangement with German media giant RTL to provide an German-language dotnet poker site.
The move represents a significant step in one of PartyGaming’s major markets.
The deal with RTL Interactive will see the launch of a new RTLpoker.de website containing advertorial links to PartyPoker.net, Party’s free-to-play website. The RTL.de website has over six million users per month.
This is the second media-related deal signed with the past few months following on from the deal signed with UK broadcaster ITV in September.
RTL Interactive will also promote its poker offering and poker school via TV spots on the leading German TV channel RTL TV.
A PartyGaming spokesperson emphasised this was “more than a white label”.
PartyGaming chief executive Mitch Garber said: “We are thrilled to have been chosen by RTL Interactive to provide an online poker school to their users. This is a hugely exciting opportunity for us to work with the German internet division of Europe’s leading broadcaster.”