August 28, 2009

Malaga sign William Hill sponsor deal

Gibraltar based gaming company williamhill and Malaga CF has signed a sponsorship contract for the next three years, where the williamhill brand will be displayed on the front the Malaga CF shirts. The new sponsors will also have major brand presence at Malaga’s home ground, La Rosaleda.

The prestigious gambling company has 75 years of history. It has over 15,000 employees and serves customers from 175 countries across the world.

The agreement strengthens Malaga CF’s relationship with the British and Irish communities on the Costa del Sol, whilst associates itself with a La Liga Club which shares the same goals: to keep on improving every day and to be the best!

The Andalusian club start their La Liga season with a home match against Atlėtico Madrid on Sunday.

Henry Birch, CEO of williamhill said: “We are delighted to have come to this agreement with Malaga FC. Malaga is the closest La Liga club to our business base in Gibraltar and we really wanted to be involved with a club that we could support both from a business perspective and in person to share the passion that La Liga generates.
As well as the huge Spanish fan base on the coast, we know that Malaga also has a huge ex-patriot following in this part of the country, a legion of supporters who already know the William Hill name and we hope that this sponsorship will bring the brand to the fore with the legions of football fans from all the clubs across Spain.

When the ‘Anchovies’ play Barca or Real, we won’t be the underdog, we’ll be here to watch them surprise the big guns!”

Fernando Sanz, President of Málaga Club de Futbol said: “For our Club, this is a great honour to have been selected by such a well-known and respected company as William Hill. Especially, when this is the company´s first sponsorship with a such high-level competition such as Primera División.

Malaga CF has been related for a long time with the British and Irish communities. A month ago, our team played against Everton at Goodison Park and we have also held an Under 21 England National Team match in La Rosaleda. With this agreement, we go up one step again in our relationship with the British community in Costa del Sol”.

August 26, 2009

PartyGaming to buy World Poker Tour

British online gaming group PartyGaming Plc said on Tuesday it agreed to buy U.S.-based branded gaming firm WPT Enterprises Inc, known as World Poker Tour, for $12.3 million in cash.

PartyGaming said it would also pay a minimum of $3 million over the next three years to World Poker Tour's vendors on an ongoing revenue share related to the assets purchased.

The acquisition is expected to be completed in the fourth quarter of 2009, PartyGaming said in a statement.

In a late evening release on Monday, WPT had said it agreed to sell substantially all of its operating assets other than cash, investments and certain excluded assets to Peerless Media Ltd, a unit of ElectraWorks Ltd, which is owned by PartyGaming.

PartyGaming is WPT's largest customer, accounting for 30 percent of its revenue for the six months ended June 28, WPT said in a regulatory filing.

Last month, PartyGaming had said it was looking for further acquisitions following its purchase of bingo website operator Cashcade for an initial 71.9 million pounds ($118.8 million at that time).

Earlier this month, rival online gaming firm 888 (888.L) said it was close to making an acquisition and expected a deal to be completed soon.

PartyGaming shares were down 0.5 percent at 268.2 pence in volatile trade by 0848 GMT on the London Stock Exchange.

August 20, 2009

Sevilla announce 12bet sponsor deal

Spanish league club Sevilla have agreed a two-year shirt sponsorship deal with Asian online gaming company 12BET. is operated by Pacific Sea Invests SA, a remote gambling operator licensed in the Philippines, that offers sports betting products and services to European and Asian markets.

"We are enthusiastic about working with 12BET to accelerate the international development of our club," Sevilla president Jose Maria del Nido was quoted as saying.

Sevilla, who won back-to-back UEFA Cups in 2006 and 2007, said their new sponsor would also be working on a number of other commercial projects with the club.

"We are investing a lot into the development of the 12BET brand and had been looking for a partner in the world of football for a long time," 12BET's director general Andrea Hector was quoted as saying.

"Sevilla had an excellent season last year qualifying directly for the Champions League group stages. We see this as an excellent opportunity to boost the international development of both brands."

August 11, 2009

Aston Villa team up with 188Bet

English Aston Villa has welcomed 188Bet as its official betting partner, thanks to a two-year deal secured between the two parties.

The partnership, set to begin this season and last through to 2011, will create a variety of promotional opportunities for Villa fans. While the details of such activities have yet to be revealed, the club plans to disclose more information at the start of the season, as noted by

According to Aston Villa Chief Operating Officer Paul Faulkner, the club is delighted to bring 188Bet on board. Faulkner called the group a ‘leading in-play betting specialist’, noting that 188Bet is interested in further exploring the European market.

188Bet enjoys more than 3,500 in-play markets per month, as part of a ‘strong global market’, said Faulkner.

Andy Scott, CEO of 188Bet, indicated that the latest partnership highlights the company’s ‘continued commitment to English football’ and the UK market.

Scott advised that Aston Villa will help 188Bet establish a stronger presence within the UK and Europe.

He went on to express 188Bet’s excitement about teaming up with ‘a fantastic football club, steeped in tradition’ for the upcoming season.

August 07, 2009

Victor Chandler launches multi-lingual affiliate program and Income Access have strengthened their partnership by announcing the launch of's new global affiliate program. With a range of new features, the relaunched program will feature all the tools available from the Income Access affiliate marketing software. Victor Chandler and its affiliates will now enjoy advanced PPC tracking tools, new graphical reports, a multi-lingual software platform and an advanced advertising banner solution.

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