English Aston Villa has welcomed 188Bet as its official betting partner, thanks to a two-year deal secured between the two parties.
The partnership, set to begin this season and last through to 2011, will create a variety of promotional opportunities for Villa fans. While the details of such activities have yet to be revealed, the club plans to disclose more information at the start of the season, as noted by RecentPoker.com.
According to Aston Villa Chief Operating Officer Paul Faulkner, the club is delighted to bring 188Bet on board. Faulkner called the group a ‘leading in-play betting specialist’, noting that 188Bet is interested in further exploring the European market.
188Bet enjoys more than 3,500 in-play markets per month, as part of a ‘strong global market’, said Faulkner.
Andy Scott, CEO of 188Bet, indicated that the latest partnership highlights the company’s ‘continued commitment to English football’ and the UK market.
Scott advised that Aston Villa will help 188Bet establish a stronger presence within the UK and Europe.
He went on to express 188Bet’s excitement about teaming up with ‘a fantastic football club, steeped in tradition’ for the upcoming season.