September 05, 2008 to become Official Sponsor of Bulgarian Football Union and the Bulgarian Football Union (BFU) have signed a sponsorship agreement for the qualification home matches to the FIFA World Cup 2010 and the friendly matches of the Bulgarian national team. will become an Official Sponsor of BFU, giving it a wide range set of advertising rights during the home matches of the A-team and the Under 21s at Vasil Levski National Stadium in Sofia. They include the title right as Official Sponsor as well as the right to use BFU’s logo in their communication and PR work. 

During the matches, will be prominently displayed on the advertising boards along the pitch as well as the coaches’ bench. The logo of the brand will be incorporated on the various sponsor backdrops. Adverts in printed materials and on the website of BFU, along with hospitality tickets and the right to PR activities with the players, round off the sponsorship partnership. AG is a company with holdings in Germany, Austria and Malta. Through a wholly owned subsidiary the company holds a casino and sports betting licence issued by the authorities of the Maltese government - member state of the European Union. With more than 1.4 Mio registered customers from over 70 countries and listed on the Frankfurt and Viennese stock exchange, the renowned company is one of the most popular betting providers in Europe. Sports betting, casino games and poker are offered on, while horse racing is offered on 

"This cooperation fits very well with our existing sponsorships in Eastern Europe and supports the future advertising activities of in Bulgaria", says Klaus Gruber, Marketing Manager of  "With the help of the Bulgarian Football Union and Sportfive we will be able to use this engagement to keep increasing the awareness of the brand." 

"We warmly welcome as our new Official Sponsor", declares Borislav Mihaylov, President of BFU. "The company is passionate about sports and the communication of their brand and we are passionate about our future role in international football - this partnership will be very beneficial to both of us."

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