Rather than seeing red, visitors to Royal Ascot on Thursday will be in the pink, according to Ladbrokes, who have undergone a makeover and changed their name to Ladybrokes to celebrate Ladies' Day - The firm has even changed its logo to pink from the traditional red!
Britain's biggest bookies has also launched a 'Ladybrokes' website, which offers the fairer sex fashion and racing tips! - Posh chocs, created by master chocaltiers Hotel Chocolat, a free £10 bet, competitions to win spa treatments, pink mobile phones and a wealth of racing information to rival any tipster is the order of the day on www.Ladybrokes.com!
And the bookmaker has re-dressed a local off course store where women will be able to pop in for a free pamper and punt on specially made pink betting slips.
A qualified beautician will be on hand to offer a relaxing massage and manicure. Savvy ladies who place a wager, in store, or register online will receive a free £4.00 box of branded Ladybrokes chocolates!
Samantha Alleyne, spokesperson for Ladybrokes said: "It's a bit of fun and is a brilliant chance to get up to speed racing and fashion wise, which I am sure will be appreciated by women."