Gamesys’ Jackpotjoy.com has signed a one-year deal to sponsor Endemol’s hit TV game show Deal or No Deal, shown in the UK on Channel 4.
Launching next week on February 15th, the partnership is part of Jackpotjoy.com’s ongoing strategy to engage with its target audience of women aged between 25 to 44 years old, and offer new and entertaining ways for its members to win money.
The year-long sponsorship was brokered by MAXUS Global and includes all transmissions on Channel 4 and More4, 4OD and VOD on the Virgin platform.
The creative features specially created puppets of Barbara Windsor as the 'Queen of Bingo' and Jack and Joy from the TV ad campaign popping out of the legendary red Deal or No Deal boxes.
In addition to the sponsorship, Jackpotjoy.com has also created an innovative Ad Break Bingo game which gives new and existing members the chance to win £250,000 every day.
“Our sponsorship of Deal or No Deal is 'advertainment' at its best,” said Adele Lawton, head of Jackpotjoy.com. “Jackpotjoy.com always aims to entertain people and we hope that the ability to play bingo whilst watching bumpers should bring much more fun to the format.”