Bookmaker William Hill has signed a multi-platform deal to become the exclusive sponsor of ESPN’s televised UK coverage of three domestic football leagues in Europe, while also becoming the exclusive UK betting partner for ESPN’s forthcoming mobile app for football news and information site, ESPNsoccernet.
Under the agreement, William Hill will be the exclusive sponsor of ESPN’s televised UK coverage of Italy’s Serie A, the Russian Premier League and the Dutch Eredivisie as part of an integrated, multi-platform affiliation with European football.
William Hill will sponsor all of ESPN’s televised match coverage – live, delayed and highlights – of the three domestic football leagues, with pre- and end-break TV bumpers. The sponsorship also extends to ESPN’s various preview and review TV shows around the leagues.
“Our multi-platform coverage of Europe’s top football leagues is a popular part of the ESPN offering to fans and brands alike,” said Alan Fagan, director advertising sales, ESPN EMEA. “Our agreement with William Hill, one of the UK’s leading brands, reflects how we can deliver value to top-flight advertisers, connecting them with loyal and passionate UK football fans across multiple screens. ESPN has an unrivalled ability to serve advertisers with local precision and solutions in the UK, and in markets around the world.”
William Hill will also be the exclusive UK betting partner for ESPN’s forthcoming mobile app for football news and information site, ESPNsoccernet. As well as display advertising, William Hill will be integrated into the app with a ‘bet now’ button enabling users to place bets on football action as it happens.
“ESPN is one of the leading names in sports media and we’re really looking forward to working with them,” said Kristof Fahy, William Hill’s chief marketing officer. “This multi-platform deal will enable us to promote our brand and services to millions of sports fans across the UK, while our mobile betting partnership with ESPN looks like a real winner.”
Completing the multi-platform deal, William Hill will run display banners and rich-media ads online with ESPNsoccernet.
No comments:
Post a Comment