The Bodog name brand has left the US market (kind of) and is now using the URL of Bovada.lv. As explained earlier this is merely a name change to separate the Bodog.com brand from anything the United Kingdom or other licensed countries may not like, such as opposing the US government. Gamblers from the US can do so fully at Bovada.
The website will run and operate exactly like Bodog did with the exact same games and promotions. There really is no difference for online gamblers. If you are from the United States and try to access Bodog, you will be detected by an IP check, which will tell the system that you are from the United States and send you to Bovada.lv. A redirect message as to why you are being re-directed will also appear.
Why Bodog chose the .lv extension which stands for Latvia is not known. A more suitable extension would have been .ag or .co in which the United States gamblers are already accustomed to after “Black Friday”. During that period gaming sites who serviced the United States had to redirect their names for fear of losing their sites to the DOJ. The DOJ had authority to seize dot com domain names, but they did not have the authority to seize many other extensions, which is also why Bodog.com is now hosted on Bodog.eu.
This is now the fourth time Bodog has had to change their domain name because of the United States attack on gambling sites who take bets from the USA. Their first encounter of a name change was because of a legal battle in which Bodog was suspected to be using proprietary software without payment. This lead to the ‘newbodog.com’ domain. After that they decided to rebrand to ‘bodoglife.com’ and after eventually getting their domain back, it was again to Bodog.com. Now because of US attacks it went from Bodog.com, to Bodog.eu, to now Bovada.lv. Confused yet?
Anyway, if you want to play on what we here at Compatible Poker believe to be the most reputable gaming site online, you can do so from Bovada.lv if you are from the USA.
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