September 17, 2012

Paf begins partnership with ”La Liga”

The gaming company Paf has signed a sponsorship agreement in Spain with the world’s premier football league, Liga Nacional de Fútbol Profesional (LFP), popularly know as La Liga.
The new partnership will give Paf the opportunity to offer their customers unique experiences in addition to bringing them closer to La Liga’s fans.

The Åland gaming company has been licenced in Spain for some time. The sponsorship agreement with LFP, signed earlier this week, gives Paf the opportunity to reach out to a wider audience than before.

”We are very happy to be able to align ourselves with the world’s premier football league. In cooperation with La Liga we have the opportunity to provide our customers with unique experiences and products. As relative newcomers to the market, this partnership also gives us greater exposure and credibility with the Spanish people,” says Paf’s CEO Anders Ingves.

The agreement covers the 2012/2013 season and gives Paf the opportunity to communicate with everyone who follows La Liga, using means such as social media, and to organize activities under a combined Paf and La Liga flag.

“We appreciate that LFP has chosen us as a partner. Paf is an event-oriented company and I am impressed by LFP’s activities with their sponsors,” says Anders Ingves.

“I firmly believe that this partnership will strengthen the growth of Paf, which already has gained momentum in Spain.”

Francisco Roca, LFP's General Manager:
"We are very pleased that Paf has decided to sign this agreement with the LFP because we share essential values, and Paf also understands that through this association they can offer their customers in Spain added value and unique experiences".

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