On the eve of a new Premier League campaign, Manchester City Football Club has teamed up with 188BET in a new club partnership.
The two year deal will see the global online gaming company become the club’s Official International Betting Partner.
As part of the deal, 188BET will be activating its partnership using City’s crest and player imagery throughout key regions and markets in addition to having a strong presence on the club’s Malay, Thai, Chinese and Indonesian websites.
Commenting on the partnership, Chief Commercial & Operating Officer for Manchester City Football Club, Tom Glick, said, “188BET’s experience within the Premier League has made them one of the most popular bookmakers among football fans, making them the perfect fit for the Club.
“Having built a strong reputation by providing customers with an extensive variety of products across multiple markets, we feel 188BET has the opportunity to become one of the biggest online gaming companies in the world. We look forward to working together to help them expand their operations, particularly throughout South East Asia.”
The club’s sentiment is also shared by Nigel Singer, Managing Director of 188BET, who added, “Manchester City is a fantastic addition to our global partnerships with Premier League football clubs.
“We are delighted to be associated with a club with such strong heritage and a passionate and loyal global fan base. This will allow us to reach a broad international audience.”
“Manchester City is one of the world’s most recognised football clubs and the combination of their proud history, worldwide fan base, and exciting plans for the future, means this is a great partnership opportunity for 188BET.”