Italian Serie A outfit ACF Fiorentina has come to an agreement with sports betting and gaming company Betclic to become one of the team’s main sponsors. Financial details of the deal were not disclosed but the partnership does give Betclic its own space in Fiorentina’s kits on top of stadium branding at the team’s home, Stadio Artemio Franchi. The deal also includes joint social and digital media initiatives between the two sides.
“We are proud to be a partner of a team rich in history and success like Fiorentina”, Betclic Director General Francesco Postiglione said in a statement. “We are equally certain that, thanks to the support of all the team and its fans, we will be able to establish a new model of sponsorship, which insists on the involvement of more and more fan interaction.”
Betclic is the latest company to hit up a sponsorship deal with Fiorentina, joining kit supplier Joma, Sky Italia and its main partner Save the Children.