June 10, 2015

PokerStars plans huge advertising campaign in NJ launch

Rumours swirl around PokerStars that the company is planning a huge advertising & marketing campaign to coincide with their arrival in New Jersey. CEO of Amaya Gaming David Baazov previously stating that he believes the online poker giant will finally receive its long overdue license to operate online poker in the state with its land based partner Resorts Casino within the next 90 days or less.

No exact figures are known but when the Golden Nugget launched their online gambling platform Thomas Winter their head of online gambling said the firm spent some $60 million in advertising & marketing in the first four months of launch. That number has now dwindled to about $1 million a month now.

However with PokerStars by far the most recognized online poker brand even thou they have been out of the US for some years now, the online poker giant wants to announce their new arrival with a bang. Some observers say the company will spend some $100 million in the early months ensuring all New Jersey online players now PokerStars is back.

With the massive budget PokerStars is believed to have on their launch in New Jersey not all online operators in the state are scared of the impact, in fact many hope that it will again liven up the market and get more players online because of the increased advertising.

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