Irish bookmaker Paddy Power have continued in the same vein with its mischief making advertising ways by hiring Amsterdam’s We Are Pi as its “brand mischief” agency for the Rugby World Cup.
Paddy Power CMO Gav Thompson says: “We Are Pi are our kind of agency; creative, restless and non-conformists. We went looking for a partner in mischief and they were the stand-out choice. Their ideas were clever and naughty in equal measure, and I am very excited about our future together.”
So of course Paddy Power wanted to make a statement with controversial “trigger happy American dentist.”
If the dentist pots a country’s animal ‘icon’ (which in New Zealand’s case seems to be a sheep) then they’re predicted to lose.