September 25, 2015

Paddy Power hires new ad agency “Brand Mischief”

Irish bookmaker Paddy Power have continued in the same vein with its mischief making advertising ways by hiring Amsterdam’s We Are Pi as its “brand mischief” agency for the Rugby World Cup.

Paddy Power CMO Gav Thompson says: “We Are Pi are our kind of agency; creative, restless and non-conformists. We went looking for a partner in mischief and they were the stand-out choice. Their ideas were clever and naughty in equal measure, and I am very excited about our future together.”

So of course Paddy Power wanted to make a statement with controversial “trigger happy American dentist.”

If the dentist pots a country’s animal ‘icon’ (which in New Zealand’s case seems to be a sheep) then they’re predicted to lose.

1 comment:

  1. Hi.......! It's great that Paddy Power hires new ad agency “Brand Mischief”. I am happy to say that creating a brand for your business is a very good idea. A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. I want to add one more thing that Brandharvest is even brand design agency in Mumbai, India that provide complete brand identity design services.