Online gambling operator, Sky Betting and Gaming, have put rumors of expansion to rest by making their products available in Italy. The company is based in the UK and mainly offers sports betting. After several rounds of testing, the app, SkyBet.it, has gone live. It will offer betting options in football, basketball and tennis. Players can choose which markets to play in and more options are set to be added soon.
The company’s expansion in Italy comes as no surprise as they had previously bought out Sky Italia in 2014. In the coming weeks, expansion is supposed to grow to new heights as their online casino, Casino.SkyBet.it, is also set to open. The company gained motivation to finally expand after their latest product, Super 6, was a big success in the UK and Italy.
Super 6 allows players to place bets on the scores of 6 specific football matches. The current jackpot for the game stands at £250,000 in the UK. The success of the game has been key to converting punters into real-money betters.
Sky Betting is expected to target Germany next, as they bought out Sky Deutschland, in 2014. Once the expansion in Italy is set in stone and deemed as a success, Sky Betting and Gaming are expected to move to Germany. Super 6 has already been launched in the country at 6erpack.sky.de and has a jackpot of €100,000. Punters that can correctly guess scores of all 6 chosen matches from the Bundesliga, can win the jackpot.
Sky Deutschland currently has 4.5 million subscribers and Jochen Weiner, the managing director, was hired specifically to make an impact on the local German market. According to him, the current market is “healthy” and the large number of subscribers should help them gain momentum.
Sky Betting and Gaming have recorded a 51% increase in revenue compared to the previous fiscal year. Revenue is up to £373.6 million, for the period ended in June 2016. Sports betting, casino games and poker are the companies main offerings.