Ladbrokes Coral have announced plans to unite its sports and technology teams to bring customers an continually improved betting experience.
Named LC2 and located at Here East, which formerly housed the London 2012 Olympic media team, on the Queen Elizabeth Olympic Park, 140 staff of both brands are charged with delivering a range of products such as CRM, ePOS and digital sportsbook platforms.
Graham Calder, Ladbrokes Coral CIO said: “With the creation of LC2 our goal is to deliver excellence for our customers by leveraging the best digital technology, to hire the best digital talent to build the best digital future.
“With our passion for sports, we can’t help but be inspired by the great sporting legacy that comes with being a part of the Olympic Park.”
Gavin Poole, CEO of Here East, added:, “As Here East continues to draw in innovators from more and more sectors, Ladbrokes Coral’s new digital product development centre fits well within the campus.
“Their newly joined up sport-technology team builds on Here East’s reputation as a centre of innovation for established companies and start-ups to collaborate, test new ideas, prototype new products and learn from each other’s expertise.”