Following up on their 1XBet has announced a five-year sponsorship deal with FC Barcelona, 1XBet has unveiled a new multi-year partnership with Liverpool. No value or term for the Liverpool deal has been released.
1XBET will become the Official Global Betting Partner of Liverpool and will receive stadium branding at Anfield and on Liverpool’s digital platforms, as well as access to first-team players and club legends for promotions.
Billy Hogan, managing director and chief commercial officer, Liverpool, said: “We are delighted to welcome 1XBET to Liverpool FC as our newest partner. I know that their games and special offers will appeal to our fans around the world and we look forward to seeing these as we go into the new 2019/2020 season.”
1XBET has multiple markets in pre-match and live betting odds, alongside online games including live casino tables and virtual slot machines. Creating specific markets and odds for Liverpool fans will be a key part of the activation of the sponsorship.
Alex Sommers, 1XBET spokesman, said: “We’re incredibly excited to be partnering with the club to meet our goal of bringing fans closer to the sporting action through our innovative products and supercharged betting experience. We’re very proud of the relationship we have with Liverpool Football Club and we’re keen to work closely with fans around the world to bring them exciting entertainment opportunities and unique offers in the upcoming season.”
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