The Italian website (888.it) has been launched in conjunction with Italian market specialist Cogetech, and is 888’s first foray into the market since it gained a license in October last year from the Italian regulator.
The website is restricted to sports-betting (though not horse-racing for the time being) and skill games, though further products may be added should the Italian regulator allow it.
Gigi Levy, chief executive at 888, said: “This is a milestone in the progression of 888’s diversified, multi-channel strategy to grow our customer reach and appeal globally.”
Levy added that the Italian sports-betting market is “growing strongly”.
It is believed that 888 will be entering into a white-label deal with Blue Square in the coming months as it endeavours to further its reach in the sports-betting market elsewhere in Europe. Levy is on record as saying the company should be moving towards a full-service offering for its customers.