October 11, 2007

Mansion live on Ongame

Gibraltar-based operator Mansion went live on the Ongame network last night. Mansion had been expected to join a poker network for some time and with Playtech already providing it with its casino games, it was expected to join the company’s iPoker network.

Guy Gussarsky, chief executive of Mansion, said: “We chose Ongame as one of the most tried and trusted platforms online and for their superior poker software, but an equally important deal-maker has been their ability to enhance our business rather than consume it.”

With its casino and poker products now being supplied by two different providers, a source close to Mansion said the integration of all the products would require some extra work but would not bring substantial problems. Asked why it had chosen Ongame over Playtech, they said: “The intention of the company is to provide its services with the best poker and casino products and Ongame have been experts in online poker from the start while Playtech have been experts at casino games.”

Since launch, Mansion has struggled to build the liquidity needed to operate its own poker platform and has already closed down its sportsbook with rumours of its betting exchange due to close in near future.

Asked what they would do differently to attract enough players to build up liquidity levels now that they were part of a network, they said: “We will maintain our guaranteed tournament series and also offer all the network promotions. We will also continue to raise our brand awareness levels through our continued sponsorship of Tottenham Hotspur and other marketing activities.”