Sportingbet has signed on for a two-year, seven-figure sponsorship of the Wolverhampton Wanderers, or Wolves, Football Club.
Starting June 2009, the sponsorship will be the biggest in the Wolves’ 132-year history, according to Sportingbet.
Through the deal, the sports betting, casino gaming and poker company said it will become the club’s official betting partner as well as give it a major presence at Molineux Stadium.
"We share a common heritage of passion, skill and teamwork," said Andrew McIver, chief executive of Sportingbet, in a company statement. "I believe that this is the basis of a great partnership. Football is the bedrock of our business, and we look forward to working closely together."