September 14, 2009

Barcelona sign 2-year deal with Betfair

Spanish FC Barcelona has teamed up with Betfair in a two-year deal.

The online betting company now becomes the club’s official sponsor, gaining the right to create sports betting content throughout the Barcelona website.

Betfair will also be advertised on perimeter boards at Camp Nou, along with other forms of promotion.

Betfair has also secured rights to tickets, hospitality and training ground access, with plans to approach club members with special offers.

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