September 24, 2009

Future uncertain for Cardiff City and 777ball

Advertising obstacles could put an end to the sponsorship deal inked between Welsh Cardiff City FC and 777ball, as reported by BBC.

The GBP 250,000 agreement is on shaky ground, thanks to marketing implications in the United Kingdom (UK).

It appears as though 777ball failed to secure a license to advertise in the UK, however, they may be able to continue their partnership with Cardiff City if they fall outside of the applicable regulations.

The 777ball logo debuted on the field last week, when the club faced off against Newcastle on their home turf.

In order to continue with the sponsorship deal, the company may have to relocate their offices to a European state or eligible country, as defined by the European Union.

The club has indicated that while they are not embarrassed by the situation, it is a disappointment.

In the meantime, Cardiff City will continue to discuss further sponsorship opportunities with other companies, showing confidence that a replacement could be found, if necessary.

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