In parallel to France's National Assembly preparing to vote Tuesday on enacting a bill to liberalize and regulate the country's online gaming market, the Poker Channel has just announced a new distribution agreement with Neufbox TV, the popular TV service of French telecommunications company SFR.
The launch on telco SFR's TV platform follows deals with IPTV operator Free and cabler Numericable in France. Now Europe's largest dedicated gaming TV network is available 24 hours a day to all SFR TV subscribers on Channel 199.
SFR is currently 56% owned by French media group Vivendi and 44% by mobile phone giant Vodafone.
After the agreement, the Poker Channel will air to more than 18 million cable and satellite homes in twenty different countries. It attracts over 1 million unique TV viewers per month, with 65% of viewers playing online every day.
Highlights for the launch in France include seven episodes of the PokerHeaven European Cash Game, a high stakes cash game featuring celebrated poker pros, as well as events from the World Series of Poker, European Poker Tour, and the World Poker Tour.