Online gambling operator 188Bet has signed a three-year sponsorship deal with English Liverpool Football Club.
The specific terms of the contract have not been revealed, however, it will boost the club’s reputation among Asian markets, according to Ian Ayre, commercial director for Liverpool FC.
188Bet chief executive Andy Scott believes that the online betting industry has grow potential despite the economic downturn. He stated that ‘As a global company, being able to hook up with such a global product as Premier League football is perfect.’
This is the fifth deal the betting company has completed with English clubs, which include shirt sponsorships for the Bolton Wanderers and Wigan Athletic Football Club.
Liverpool has also recently announced a GBP 80 million deal with Standard Charted Bank as the club’s main sponsor. Currently the club is struggling to hold a position in the Champions League.