Online casino 32Red has launched its 32RedBet sportsbook, becoming the third white-label licensee to go live with Global Betting Exchange’s iBroker sportsbook solution.
32Red chief executive Ed Ware said: “iBroker offered us a number of compelling reasons over its competition such as, but not limited to, its ability to hedge into the Betdaq betting exchange, its simplicity to integrate into our existing platforms, competitive pricing and cost-effectiveness. It allows us to operate on a zero-risk basis, if needed.”
Brian O’Sullivan, chief executive of Global Betting Exchange (GBE), also the operator of the Betdaq betting exchange, added: “We are delighted with the launch today of 32Redbet. We have worked closely with Ed Ware and his team over the past few months to deliver a unique low-cost, no-risk sportsbook built on GBE's iBroker platform. 32Red is one of the most respected names in online gaming and I am confident Ed and his team will make a great success of this new product.”
Ware said he hoped the sportsbook would increase the stickiness of the 32Red offering. “It minimises the danger of existing 32Red players using competitor betting services and then remaining with that competitor for all their betting and gaming needs. Next year’s World Cup was also at the front of our mind here. We also believe that offering sports betting will increase the return on investment of existing promotions and potentially allow us to target other niche market areas.”
3D poker room PKR went live with the GBE-powered sportsbook solution in September of this year, followed in November by AsianLogic.