UK bookmaker Ladbrokes has launched a new sports betting application for the Apple iPhone, developed by mobile technology specialist Mfuse, through which the company's complete sports betting service will now be available to the estimated 1.5 million iPhone users in the UK.
The new web app offers a complete betting service over the iPhone’s large touch screen, with Ladbrokes customers able to benefit from a comprehensive range of betting markets including access to an extensive range of in-play betting.
Benefits of the new service include the ability to check the latest odds, including updates in real time, full account management, bet in-play and all the latest results.
Ladbrokes already offers a wide range of casino games and slots on iPhones, recently launching Mega Moolah, the biggest progressive online slot to its mobile service.
"Mobile betting and gaming will be a key driver of growth in the sector in the next few years – the Ladbrokes iPhone application is another step forward in making mobile betting and gaming easier to access," said John O’Reilly, Ladbrokes Managing Director, Remote Gaming.
According to Ladbrokes, the company has already seen over 25,000 active customers on its existing mobile services this year, an increase of more than 50% compared to last year. Turnover on its mobile services is predicted to be up by 60% over the full year.