French casino association launches 200%Poker brand

Spiral Solutions France has announced the launch of 200%Poker, the online gaming brand of France’s La Societe Francaise des Jeux sur Internet (SFJI), a leading association of forty French independent land-based casinos.

The new 200%Poker brand will be officially unveiled at a launch event and press conference in Paris today, and will signal a new interactive era for France’s La Societe Francaise des Jeux sur Internet.

SFJI is an association of forty French independent land-based casinos which collectively host more than forty million customers each year. Led by Luc Le Borgne, directeur general of Vikings-Casinos, the group will own and manage the 200%Poker brand, enabling the group to extend its land-based casino businesses online and achieve new revenue streams.

“Our customers are keen to experience the thrill of online poker. 200% Poker extends the trust and loyalty of our group's brand into the online world,” said Luc Le Borgne. “With world-class platform and the private service we get from Spiral Solutions France, we're confident that 200% Poker will be a great success."

SFJI received an online poker licence from French regulator ARJEL in July to cover its 200%poker brand – 200pourcentpoker.fr, 200pour100poker.fr, 200pourcent.fr, 200poker.fr, 200pour100.fr – and has launched on the French poker network jointly operated by 888 and Microgaming.

“France's online poker gaming market is set to experience massive growth, representing a tremendous opportunity for gaming and casino brands like SFJI,” said Christophe Santa Maria, president of Spiral Solutions France. “We're perfectly placed to help any organisation launch an online poker offering in France. Our experience and expertise was crucial in securing the ARJEL licence and launching 200% Poker. It is without doubt one of the most exciting players in the French market.”

Matti Zinder, managing partner and CEO of Spiral Solutions, added: “Gaining entry into newly regulated markets is not without its challenges. Our clients in France and in other newly regulated markets such as Italy, Denmark and others can capitalise on Spiral Solutions' bespoke, private and professional interactive gaming solutions that enhance their brand and maximise their revenues.”

Spiral Solutions France is a joint venture between Spiral Solutions and Santa Maria Group.