Mangas Gaming has renamed itself the BetClic Everest Group.
Nicolas Beraud said the new identity of the group reflected the strength of Mangas’ two flagship brands, sports betting operator BetClic and top three French poker room Everest Poker.
“At a time when markets are regulating in Europe we wanted to, alongside our shareholders, move to the next chapter [of development]. The two brands [BetClic and Everest] are the two most referenced by our customers and will form the new identity of the group, a sign that the customer is at the heart of our future strategy development,” said Beraud.
BetClic, Everest, BetAtHome and Expekt owner Mangas, now BetClic Everest, is a 50/50 joint venture between Monaco casino and luxury hotel owner Societe des Bains de Mer and former Endemol France chief executive Stephane Courbit’s Lov Group.