Sport commentators would have to tell fans to "gamble responsibly" under proposed new gambling rules.
The Independent Gambling Authority has asked the gambling industry to comment on 12 ideas it is considering as part of an update to industry rules.
Networks are increasingly being paid "plug" money to cite odds during games.
"One option might be for the gambling provider to procure that the same commentators will speak, in a neutral tone, the mandatory warning message on a minimum frequency throughout sporting events," the IGA says in a discussion paper for the industry.
The IGA believes conventional television, radio and print advertising of gambling is "well comprehended" under its existing code of practice, but it may have to toughen up on emerging forms of advertising such as online, at-venue and product placement.
Uniting Care Wesley manager Mark Henley has told the IGA it should also investigate the "contempt" some betting companies show for existing warning messages.
"One company earlier this year concluded their radio advertising with a fast delivery of the following responsible gambling message: `Gamble responsibly, don't drink too much and be nice to your mother'," he said.
"The wording coupled with the delivery is clearly, in my opinion, applying ridicule to the requirement ... to include a responsible gambling message.
"A complaint was lodged with the IGA in March this year. We haven't had a reply."
Other ideas that the IGA has put to the industry for discussion include whether industry bodies to prevent problem gambling are effective, free betting credits should be banned and more training is needed for staff at gambling venues.
In a submission to the IGA inquiry, the Adelaide Casino has lobbied for continued special treatment.
It says: "Adelaide Casino requires a separate code from other sectors and deserves credit for the proven, continued success of the host responsibility co-ordinator program. We thank the authority for the faith shown in Adelaide Casino, following Review 2006 and submit that the findings remain valid."
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