Following its recent sponsorship of La Liga side Sevilla FC, Interwetten has confirmed that it will also become the official sponsor of Czech Republic ice hockey club HC Sparta Prague.
Interwetten said that the sponsorship deal will help to increase the company’s presence in the Czech sports betting market, where it has been in operation since the start of the year.
HC Sparta Prague was founded in 1893 as AC Královské Vinohrady and is one of the most successful clubs in Czech ice hockey history. Currently playing in the Czech Extraliga, the team plays its home games in Tesla Arena, which is the second largest hockey stadium in the Czech Republic with a capacity of nearly 14,000 spectators.
Under the agreement, the company will have a brand presence at the Tesla Arena stadium in the form of advertising hoardings, as well as advertisements on videos around the stadium and a banner on the club’s official website.
In addition, Interwetten customers will now be able to exchange Club Points in the Interwetten Club for VIP tickets for every home tie and other gifts goodies from HC Sparta Prague.
“HC Sparta Prague is delighted to welcome Interwetten.com as one of the best-known European sports betting providers and a further international partner,” said Antonin Charouz, owner HC Sparta Prague. “And this new partnership seems to have given our players a boost: since the first commercial appearance of Interwetten at the Tesla Arena, the club has been going from strength to strength on the ice and is now first in the table.”
Interwetten managing director Birgit Bosch said of the two new sponsorship deals: “We are incredibly proud to have the opportunity to work with two top international teams in Sevilla FC and HC Sparta Prag. These partnerships underline Interwetten’s position of ranking among the best of the best and offering our customers the very best entertainment – something we have in common with our new partners.
“Football, the number 1 in betting sports, has been a fixed component of our sponsoring activities from day one. Ice hockey is among the most popular sports in the Czech Republic, meaning that our sponsorship of HC Sparta Prag will represent a valuable addition to our sponsoring portfolio.”
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