June 15, 2012

Betradar enters Russian retail betting market

Betradar has extended its virtual football betting offering in Russia to the retail outlets of bookmaker Liga Stavok.

The sports and betting related data provider already offers its Virtual Football League (VFL) solution to Liga Stavok online, and the retail deployment builds on the initial success of that site.

The virtual football betting solution enables round the clock betting on virtual football matches with a wide range of fixed odds on the outcome of each match.

“Liga Stavok very much appreciates the cooperation with Betradar. Its service of VFL gives our punters an additional and unique opportunity to place bets at any time,” said Liga Stavok executive Oleg Zhuravsky. “Thanks to VFL, punters no longer need to wait for weekends or certain game days, punters now have the opportunity to enjoy a football game and make bets around the clock.”

Liga Stavok will initially offer the product at selected flagship stores in Moscow before rolling the product out to its retail locations across the country.

“We are very pleased to have launched our first VFL retail solution together with Liga Stavok,” added Sportradar managing director of sales Erik Lorenz. “Since its recent launch the VFL has already shown that it is a great success story. The unique league concept and video animation differentiate the game clearly from other virtual offers in the market. The new retail solution is another important development step. We look forward to several upcoming launches during the next few weeks.”

In addition to LigaStavok.com, Betradar’s VFL is also currently offered online via the gaming sites of Tempobet, Bet1128 and Digibet.

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