Mischievous betting firm Paddy Power are taking the ultimate gamble: risking a charge of high treason by bringing Her Majesty The Queen to life on any 10 pound note through the augmented reality app Blippar.
Her Majesty having just recovered from her Jubilee celebrations will be sharing her views with Paddy Power on England’s chances, Rooney’s hair, the cheating French, the Germans’ penalty tactics, and anything else that makes the news during the tournament.
Customers will be able to ‘blipp’ any ten-pound note in circulation from today (Friday 8th June) by opening the app and holding their phone over the tenner. An animated Queen will appear on the phone screen and voice her opinion on footballing matters. The content will be randomized and refreshed daily during the full three-week tournament – so customers will see something new each time they blipp.
This is the first time Paddy Power has worked with Blippar. A spokesperson for Paddy Power said: “I’m sure the Queen like everyone else has views on football, but as we’re unlikely to hear them we thought we’d use a bit of creative licence. It might put us at risk of getting thrown in the Tower of London but as we know she likes a flutter we’re sure Her Majesty will see the funny side.”
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