The Olympics fever has triggered a £50million betting bonanza with one in eight Brits having a flutter on the Games according to Coral the bookmaker, which found that half of those placing bets on London 2012, a whopping three million people, were entirely new to gambling.
A surge in patriotism has seen many punters keen to back Team GB medal hopefuls including distance runner Mo Farah, 29, and heptathlete Jessica Ennis, 26.
Ennis is 8-11 to top the podium, while Farah is 6-4 to bag a gold medal.
Other British stars being backed include 400m hurdler Dai Greene, 26, who is 11-4 to take the top prize.
David Stevens of Coral said: “Turnover across the industry could top £50m, with one in eight of those we questioned saying they would be enjoying a flutter on the Games.
“British sport is on a high, with Andy Murray reaching the Wimbledon final and Bradley Wiggins becoming the first British winner of the Tour de France.”
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