The Scandinavian bookmaker Unibet has acquired Bet24 for €13.5 million. The main purpose of this agreement is to increase revenue of the poker room, which experienced a decline in profits.
Bet24 sportsbook announced a net profit of €10.5 million last year, so this acquisition of Unibet can pay off as early as next year. Before, Bet24 had been run by the company Modern Times Group, which belongs to the well-known concern Nordic Betting. The deal is to be concluded in the second quarter of this year, after the full payment of money. The new owner of Bet24 announced that it would not change the name of the company which would operate on the Danish market under this name.
The former owner of Bet24 stated that the acquisition was a strategy for further development, and would also be a more attractive platform for Bet24 customers, given the fact that Unibet is one of the largest and most prestigious bookmakers in Europe.
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