In France, online poker operator PokerStars has announced that it has replaced rival BetClic after signing an official sponsorship deal with football club Olympique Lyonnais.
The agreement began at last weekend’s match against Evian Thonon Gaillard and sees video branding for one of the world’s largest online poker brands appear on screens inside the club’s 40,000-seat Stade De Gerland.
In addition, the PokerStars.fr website is to run a series of special tournaments giving fans of ‘Les Gones’ the chance to win prizes including shirts, scarves and tickets along with trips to meet the players while Olympique Lyonnais is to display offers for the online poker brand via its own domain.
“Digital is a major focus of development for the club,” said Vincent-Baptiste Closon, Marketing Director for the seven-time domestic champion.
“PokerStars is a major player in the digital arena so it is natural for us to associate with this site.”