January 10, 2013

Rank considers fate of Blue Square

The Rank Group said it is undertaking a review of its lossmaking Blue Square Bet business, which operates solely in the online channel of the highly competitive sports betting market. The announcement is no surprise to observers whom have seen Blue Square plummet in appeal, since the growth of other sportsbetting sites like Paddy Power, Betfred, Bet365 and William Hill.

Rank said it intended to focus its resources on further developing Grosvenor Casino and Mecca as multi-channel brands meeting customer needs in gaming-based entertainment via venues, online and through mobile devices.

The announcement seems to point to a sale or closure of the brand and focus solely on online & mobile casino offerings.

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