July 12, 2013

Caesars Interactive Entertainment beats Zynga

Caesars Interactive Entertainment (CIE) has for the first time surpassed Zynga as the leading online social casino game, according to a report by Eilers Research.

It is another blow to the once leading online social gaming company, which has recently installed a new CEO to help bring back the good times to Zynga.

Caesars Interactive Entertainment, is a subsidiary of Caesar Entertainment, a part of the world’s largest gaming company. The CEO of Caesars Interactive Entertainment is Mitch Garber, with also from CIE will be launching their branded World Series of Poker for real money in Nevada later this summer.

According to the report CIE now holds over 18% of the global online social casino market in the second quarter of 2013, with Zynga holding a 15% market share.

The overall online social casino market is expected to grow by 67% to $2 billion by the end of 2013 says Eilers. While the expected growth is encouraging, the market has the potential of becoming over saturated.

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