July 12, 2013

Playtech buys PokerStrategy

Playtech have acquired PokerStrategy for just over 38 million euros from parent company Etruvian Holdings.

In a surprise announcement on Thursday 11th July Playtech said it would further strengthen its position in the online poker market.

PokerStrategy has a poker community and school that has a 6 million membership, that Playtech would certainly view as a strategic asset in its quest to ensure a strong player liquidity pool.

PokerStrategy made pre-tax profit of €19.5m in the last calendar year though it has lost two of its biggest customers recently.

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