The middle of this month will see the launch of the much awaited new look poker offering from Bwin.Party said Chief Executive Officer Norbert Teufelberger. The new style poker platform will also aim at casual poker players along with a new ratings league for more regular players.
Elements that the company hope will bring success to the poker platform that has struggled against fierce competition is the social communication element offered and the rewards that climbing the ratings ladder will bring to more regular loyal players.
After recent poor results announced by the online gaming giant the company is also releasing a brand new mobile sports betting app which the company hope will improve its lowly 9% of revenues gained by the mobile sector, which many other gaming operators has seen increase their bottom line over the last couple of years.
PokerScout the online poker ranking site places PartyPoker in 5th place in the popular league which is a blow to the online company that actually launched online poker to the world.
Much of Bwin.party’s future is banked on the emergence of the US online gambling industry which the company thrived in prior to the 2006 UIGEA enforcement. The company has a deal in New Jersey when it opens up for online gambling in November with Atlantic City’s Borgata Hotel Casino & Spa, along with their plan to soon apply for a license in Nevada to offer online gambling software.