A “neuroeconomics” study has revealed that both taking risks with money and sexual arousal affect same parts of the brain. Men who were sexually aroused or shown sexy pictures gambled / played more daringly than those shown scary pictures of animals like snakes, scorpion etc or even neutral pictures.
The research proved that both sex and money trigger the same part of brain that plays the main role in the experience of pleasure. Not only for gambling, the same results could be seen in actions where money was at stake like stock market trading etc.
The case study was done over people of various age groups and both the gender. Pretty Interesting results were seen in the case study. Firstly the results were same irrespective of the gender. Both men and women gambled more daringly after seeing some sexy pictures.
Another interesting observation was that the urge of having sex increases with the winning of the gambles especially in women. Many people agreed that they had the best sex of their life while making out in casinos only.
And the degree of influence of sexy pictures on people of various age groups was also studied. It was brought to attention that youth is affected the most by it and the influence decreases as the age group of people increased. People were divided in groups of 10 like: 30 years – 40 years, 40 years – 50 years, 50 years – 60 years and so on. People in the first age group were the ones who were influenced in the experiment the most and those of the last age group were the one who were affected the least by the experiment. The first batch played more daringly however the last batch played almost the same way they always did.
Another case study conducted in Netherlands brought another interesting point to attention. The study proved that men who gamble on regular basis prefer gambling over women. In simple terms it can be summed up as brain of people who gamble regularly is hardwired to prefer easy money over easy women. The study involved 18 pathological gamblers and 20 healthy individuals into an MRI and their brain activity was monitored while performing one of the two tasks.
The participants were asked to press a button as fast as they could and in reward they could either win cash or view pictures of hot women. It was observed that the gamblers responded 4% faster when money was the reward compared to when the pictures of hot women was the reward.
The two case studies clearly highlight the relationship between sex and gambling. Also we understand the difference in the way in which the brain of a professional gambler and a person gambling not so often react differently when allowed to choose between easy money and easy women.